starting off this branding project I knew I wanted to play with typography within this project to see what I can do and see if the outcomes work well, I decided to go a head and play with some rough ideas on Procreate to get a visual design look to the ideas in my head, the idea based being theses typography designs are each posters or booklet prin5 design I wanted to show a different visual look of how text can look to a dyslexia person so this meant design diffrent theme words that could link to a main theme brand.
When designing the sketches I did make a number of mistakes misspelling the brand name, I did think about adding in bad spelling to designs out comes but I know that wasn’t the best idea as the words might confuse people giving them the wrong message behind the text. I feel that each typography design has its son story but putting them all together it seems to busy and blurry so making each outcome with a different word theme could make the brand not fit and very messy.
I feel love the idea of layering or adding paint marks in or even removing and adding blur to the text works the best and actually helps sell the idea of how people can see text as a dyslexia person however it can also represent the brain by mixing up or skipping words so removing parts of works gives a metaphor message behind the idea. The also look attractable creative design
Georgia Smith 