the target audience group that my app and campaign would target at is females due them having so much choices out there on what they could use for contraction or could speak their other half with while females can use contraception at any age the worldwide health has stated that age categories that are often taking contraception is 15-49 as they are known as the reproductive age ( women over 50 are often going through the changes so will have lower chances to get pregnant if they do have a long life contraception like iUD it can stay in until it due out) from finding out the reproductive age I will age my app mainly at this categories because
2019/2020 data in England shows that younger adults and teens will often user cdevedent aka short term concentration such as the pill, condoms where the older the adult gets the more high the use of LARC ( long term contraception) is picked this can be for many reason from adults reason the bad side effect or don’t want to keep taking something or have gained more knowledge through the years, this data has made really think about giving support of getting information out to the under adults about the other
What’s the most popular option?
within contraception being a worldwide option for women it’s important to think about how many people need support out there seeing if they are picking the right choice and know what’s out for my target audience I would like to see which the most popular one as knowing theses small detail could see if my target audience would need help to understand about their long term choices out there because the typical pill in the uk shouldn’t be a long term usage due to the side effects.
three million women in the UK alone take a contraceptive pill
- Female sterilisation is the most common contraceptive method used worldwide
- 23.7 per cent of women who are currently using contraception—that is 219 million women
- Three other methods have more than 100 million users worldwide, male condom (189 million), IUD (159 million) and the pill (151 million).
- 45.2 per cent of contraceptive users rely on permanent or long-acting methods (female, male sterilisation, IUD, implant)
- 46.1 per cent on a short-acting method ( condom, the pill, injectable and modern methods)
- 8.7 per cent on traditional methods (withdrawal, rhythm tracking traditional methods).
the table below shows in the last couple of years that female long term contraception has increase and taken more worldwide to protect themselves this could be due females wanting a life plan e.g job, education or just not feeling they want a baby, while this good women are on more birth control to help themselves it also makes you question how many of theses people feel their on the right one how their side effects are.
above is the table about long term and short usages on birth control comparing women married to unmarried females, above the table show that the women that are married will use long term contraception choices such as IUD and female snip compared to women who are unmarried and will often pick short term acting choices, this is really up to the females on what they want.
Do females feel comfortable to talk about ?
females feel that talking and taking theses contraction even emergency contra is bad when really this shouldn’t be the case, nearly 1,000 18-35-year-old women by the morning after pill brand ellaOne found that 57% feel awkward and embarrassed when making the purchase, while just 10% feel confident. not just getting contraception people also feel talking about the their birth control bad as research shows 55 percent, of women either rarely or never talk about birth control with their partner this is crazy as their partner is the one they are with.65 percent of women do not have condoms at home theses are seen short term birth control so women not having some can be really odd men shouldn’t be the one to protect it should be a both gender protection .
https://www.statista.com/statistics/573210/contraceptive-use-among-women-by-type-and-age-in-england/
https://www.refinery29.com/en-gb/2018/09/210933/morning-after-pill-shame
Georgia Smith 