while design I found that people question my outcomes a lot and how they would work and the concept behind each them, I felt it was important to write a blog to get across my ideas and message of each outcome as theres been many thoughts and ideas of the design and concept of why I wanted to market that way.
each design of mine as a different concept of marketing the app and covering the needs of what the brief asked e.g promoting the app, promising the benefits of learning a language while trying to push a daily habit of language learning.
boarding pass design
The first design Idea that I came up with for this project was design a travel ticket/boarding pass that make people feel that they are going on a trip to somewhere, due to the world being in a pandemic meaning no traveling I wanted to travel the travel experience to the app where they will improve their language knowledge to benefit later but also to gain some culture. The concept of the boarding pass is to promote the app, each section of the boarding pass links back to duolingo with small details such ass date – this the date of app when it was realised and the QR code links to the duolingo app where they can download to unlock their newest travel destination .
The design of the boarding pass has include all elements you expect to find on a boarding pass but details that all link back to the app to push to promote of the app, `I’ve kept the visuals designs on the boarding pass very minimal because the design idea and text should promote the idea and app the most.
Ticket design
The ticket design is to promote the app and the benefits that people will get, I felt if I targeted this design like the audience is invited to the app to unlock new travel and life opportunities they will want to go and download and want to join in as they will be given enough information that will show their lives will improve and that its free.
the design of the ticket is very mimcl too as I feel including too much text on the ticket takes away from the visual look and could make the audience want to look away, I also added in sections on the tear off part to link to the app again instead of people having to remember I did a scan in section to help look a ticket code that get scanned but also to make the audience lives easier to access the app ( in 2020 due to QR scanning in place young people know how to QR code more than ever now )
passport design
The concept of. the passport was to connect with my travel ideas so far of the ticket but to give the audience something that will make them engage with the marketing more but to promote the daily habits that they should create with Duolingo, I felt designing a little passport that’s personal and connect with the audience meant they could track and connect with their learning along the way, the idea of the passport is to show the benefits of the app on them in the long run and to get them to push theirselves to improve theirselves I ways I thought about this was designing a booklet where they can personally add their aims and reasons of why they want to learn a second language this makes them connect with the marketing designs but also the app, by using daily achievements sections and monthly goals to be set by the audience means they are more likely to go on the app and use the booklet over an numerous of times as they would of connected with their own ideas.
Georgia Smith 