The main centre outcome design for this campaign is the box/package design that will hold all the engaging and information designs inside for the staff to use, the box is the main centre eye catching design that the staff will look at meaning the box has to be positive bold and eye catching to make the staff want to look inside and find out more about the campaign.
To link the whole campaign to the box I knew the best way was to keep the background colour of the box simple but make the visual art marks on the box appear so the pop of colour will give positive vibes and staff out in the Environment that can be seen as negative to the staff having a design that colourful and pops will draw them into the design hopefully.
to design the box I took my ideas in adobe illustrator where I found different art boards to create different areas for the box, if my idea gets taken forward I will ask for support and help how to make the box layout real so it can just be printed and folded together in a professional print company but for now and to pitch the client I’m using a mock up from online to show the idea while this crazy pandemic takes the time away from me where I would normally get this box designed in real life so the client can touch and see the box in use.
below is the 1st box mock up I struggled at first of what to include on the box I knew I wanted to keep the design simple just to draw in the attention natural and make the staff question the box of what in there ? what is this box for ? until they open it, keep the outside simple and unique with my campaign visual design I feel I have done a good job but the take 5 your creativity box need to be change and moved until perfect , Im not liking the blue of the inside of the box right I feel it doesn’t give off a good enough look or vibe for the box it seem to basic this my area I want to improve.
while thinking about the box more and experimenting with the design layout I change the side flips to connect with the side ofd the box to just add in small detail I also had a go at hierarchying the take 5 to point out take 5 minutes to the staff over the creativity box as soon they open to the box they will know it’s a more creative box then information .
below is my final draft, I’ve made some small changes to the shapes and colour and added in another shape design into the box to connect t the inside box all tougher I feel this box comes more tougher when there’s more design area looking the same instead of just blue sides .
To take this idea forward I will aim to add in more information to side of the box as I feel there should be some small credit or something on the side just to add up a design to make it look for industry and professional that got marks on it linking to other companies e.g partnerships.
Georgia Smith 