The main campaign outcome that going to be made for this live client brief was going to the print base leaflet that was going to be given out to people that tells you all about diabetes and foot care this was to create the awareness of checking feet, the leaflet ideas was to show the effects of diabetes and why it’s important to check but also give tips how to check your feet then also was to prevent any damages happening, the leaflet idea was very strong while drafting and once it sent to the client they just gave me pointeers on things to include for example including Red flags to look out this was a way to develop the outcome in a final designthat wasn’t so bad as I already had the research and the layout planned it was just trying ot set it out ans bot be too busy on the page .
To start the design off I used a basic layout with colour to add the text in once adding the text in I design around the text seeing where there dead space that can be filled with design element such as shapes or feet marks, this can be seen below on my designs.
The struggle I had when designing the leaflet was trying to word the leaflet in a professional manner but not too harsh scarring people too much while design the leaflet I used a lot of words like “you” to target the leaflet for one person making connection and emotion through the words, to try to keep this issues happening i asked friends and family memebers to read over the leaflet that there and see if it sound good enough to be publish if there anything that needed changing i would ask them to help me think of better voicabe
After many changes to the leaflet with sizing and changing design elements, I feel the leaflet works well with the campaign as it like with everything across the media but the leaflet get the awareness of how important checking feet is across very strong, the leaflet is still in a draft format and could have changes done it like maybe experimenting with a different typeface or moving around the design elements on the leaflet so far.
below is the inside pages of the leaflet layout of the draft I was going to hand in the my tutors and clients for any feedback, I tried to make the design colourful and eye-catching to draw in people to the leaflet but not to bold the colours are not too dark but not too dull that it make the design washed out I believe that colours are very unique to the design but work very well, the footprint designs I made in the concers are very simple but add some more personality to the design without taking away too much .
The only issues I have with this design is that the sizes of the pages look very different to each other this might mean that my measurement weren’t fully right and the type could be hard to see but that can be an improvement I can do after my tutors views and feedback as they might see bigger issues that I should also change at the same time.
Georgia Smith 