Throughout this week I have spent many hours on improves my first ever sketches for this campaign to the 2nd draft and improving to their final point of now that I will use as my final draft sketches, theses sketches I’m sending of to the client before designing to give them an. idea of the concept of the design a rough layout of the layout and how it will work, I felt by designing theses improve sketches and text for each idea will help the client see if they like the work idea before making and wasting time.
The first improve sketches and concept design was the roller poster banner, this design was just improved by the drawing of the banner and the wording that I would putting on the banner, the “how the banner works” will help the client understand the reasons why I picked a banner over a poster and the whole page will be showing the design allowing them to give feedback to me.
The second improved design is the notebook and leaflet that come tougher theses design had a lot of improved since the 2nd draft for example the notebook wasn’t even designed back in my other draft sketches I had only just added it in to allow the leaflet to have more room the include the most important text and not be too crowned and hard to read by the viewers. The leaflet had been improved by the rough layout and also give the client more information on what will be on each page, this will allow the client to give their opinions seeing if anything else should be include on the leaflet or removed and hopefully they can hand some professional information that I can use on the leaflet.
The last improved design was changing my design idea from a routine reminder card ( like a business card ) to a magnet design this design I felt had improved the most as I change the whole concept from something not so strong to a design that can be used everyday and will be powerful, hopefully the client likes this idea a lot and want to have it to get the awareness out the most.
From looking at my design improvements and sketch I feel that the campaign is build up very strong before even designing the outcomes on software the design all connect with each other and help build the awareness of checking their feet and giving the right information to get better foot health, from the waiting room to the their own house.
Now that the colour theme, typefaces and design concept and sketches are strong I will be sending off theses designs to the client so they can see them and hand some feedback to me before even making the outcomes .
Georgia Smith 