Designing illustration that link the brief took a long time to get as I felt everything was too cliche and has been done before but I had to over come the cliche ideas and hopefully I could use them to develop with to make the outcomes and make them More original.
After many times of being stuck with my ideas being to cliche or too immature of the target audience or not something that would I link to the whole cmapgin I went on to stick will the cliché ideas of foot prints but put a more texture looking vibe on them as all the work was going to be print base so having texture could make the elements work more then a normal 2d simple design.
while I went on to make the outcomes elements i to had think of the textures and how to design them, this meant i had to go and have some fun with paint for. my 1st design idea i went along and painted my feet and used paint and stood on paper let it try and scan it in and photoshopped it so the foot could look more brighter and stand out.
Another try out I went with was trying to use different paint brushes on procreate to paint a foot with some texture and place on to my laptop ready to use, this attempt took a while for example foot paint mark try one was the frist foot design i did but I felt the brush i was using was too watery and was destory the look of the foot this wasnt something to be used on the design while foot paint 2. was another brush and the foot came out so much better..
texture make the. work stand out more then a normal sketches of outline of feet using vector I feel the textures of real feet and art. marks helps. to like the campaign and put no big triggers to a person as it’s not a Real life picture of feet that people often hate the this method is more friendly looking design but also you know the topic is feet.
Right now the feet are just simple texture feet marks but I aim to develop these into more than just feet in my outcomes or use then as a simple design next to all the important information on the outcomes.
pairing the designs together
while I started to design my outcomes of the sketches I had sent away to the client I went along to see if I mixed the different foot design tougher with the different textures to see what the outcome look like once they both put tougher I like the layout of this design as it kind of makes a heart some the design is more light hearted and nice but then the two different textures and colours look bad tougher as it can be seen as a dead foot with the lost of usage and the blue is health this is a good way to a message across to my audiences of the the impact of not checking feet can do but then I feel the power imagery can scare people and put them off and that’s not the concept I want to go with.
Georgia Smith 