After researching and idea storming around priint based design and genral design that will help witih and my own client camapgin , I thought it would be a good idea to designing little brain storms to get all my information that was in my head about different concepts that I could do, this method is really random but it helps me get everything out of my head and visualize it to pick out which concept would work the strongest for the client and to get the message across to the target aduinces thats strugglnig with their feet.
Each concept had a different way to sell my campaign or a design element I think that could work, while designing the brainstorm I made notes of the negative that could be taken from the connect in my brief seeing if it would the best move to take the concept on to develop or not.
The highlighted blue part of text is to key point the method of which the concept would take for example personal design this was a concept based on making emotional connection and use the words like you to direct at someone to get a struggle approach.
The strongest concept in my eyes and worked the best with brief need and audience needs straight after pointing out the issues of each one, the strongest one I took on was emotional design, this was a method to connect with the audience on my design to make them feel something that meant they would check their feet as feet are personal body part meaning no one would want to lose theses or hurt themselves.
Georgia Smith 