In this branding project, one of derivable that big was creating 2 posters for the exhibition that we are designing around, each poster had to different not just changing the color of it, while researching I came across a handful of design elements that were interesting and something that came be creative in my own ideas if I change it and experiment in my own way.
to help get out ideas I decided to go on procreating and start drawing out really roughly messy ideas as this will be helpful to use when I’m on the software to have a starting point instead of a blank brain idea, each. the poster I tried to include the themes/ narrative of my project inside the poster to help link everything back together again
looking at all 8 designs that i drew roughly I can see what designs are working and what arent, oi really don’t like the design number 2 on the top row as I think it’s too much of a visual eye allision instead of a poster that helps promote an exhibition, I’m also not a big fan of last design on bottom right I like the play of movement of letters but looking at the sketch I feel that you don’t get much from it where a poster like 7 posters down the bottom of the right it give the information that’s needed but also include the playful text element of design .
while designing theses ideas of the poster the design I felt I was drawing more happy about with the designs with more playful experimental layouts with text and that include negative spaces inside the poster, this designing rough sketch has helped me realized that I want to use a lot of elements for a different reason for example;
- should do a poster with imagery to advertise and a more infographic one. with information on it for people that want to look more into it
- -each poster has its own color – links to everyone having colors that help
- include the date on every poster
- can create a poster that for outside by the building just giving travelers hints on where to go if they lost or it can tell people that’s traveling that the exhibition is near so they. might look it up
- -negative space used – not too busy as it’s confusing but can show the person confusion
- imagery to the letters on the pages or the negative space with motion blur effect on to show the brain confusion when stuck
Georgia Smith 